Led the creative content direction and execution of a Hard Rock Bet social media campaign targeting U.S. Hispanic audiences during the World Cup, featuring soccer legend Carlos “El Pibe” Valderrama and over 15 influencers. Positioned the Hard Rock Bet App as a premium, insight-driven sports betting platform through talent-led storytelling, with over fifty content pieces during the summer, match analysis, and content celebrating Latino soccer culture. Integrated organic content and paid social amplification across Instagram, TikTok, and YouTube to drive engagement, app downloads, and brand consideration.