The campaign featured prominent influencers including Vicky “La Chama,”Juan de Montreal, Santi & Laurita, and Lore, who created dynamic social content across Instagram, TikTok, and Facebook. Branded integrations highlighted Celsius’ role in powering performance and good vibes during one of Dallas’ biggest Latin music events. On-site coverage included influencer recaps, crowd engagement moments, and branded shoutouts from Uforia Radio talent to amplify reach across platforms.