The campaign incorporates Latino cultural references, and personality. Music, styling, and ambiance reflect Latino energy: warm, fun, celebratory.

 

Fernando Fiore and Janelly Farias embody two sides of the Latino audience: tradition and new energy. Fiore brings the humor and nostalgia sports fans love, while Janelly Farias adds a fresh, empowering presence for younger generations. They both show that Hard Rock Bet opens the door for anyone to step into an exclusive experience.